A lot of things and choices have been made easier through the internet because you are able to give reviews to services and products that are based on the internet. There are even websites such as yelp that let you talk about restaurants and the various experiences you had there with the service, the food, and the general atmosphere.
The point of this all is to let other people and the providers and creators of the service or product know what you thought and how they could possibly make the whole experience better. However, in many cases feedback given online can only really be helpful as a warning sign of where not to go as many companies will not really look too hard at any reviews randomly given on the web. Often times the legitimacy of the review could be questioned and it might not even be seen by a lot of people or by the companies that make products or provide services either.
To make things easier for you and to make sure that your voices are heard Kroger has started a review system that works on its own website and lets you give feedback at a place that will directly reach the people in charge. The Kroger feedback system is there to achieve the one goal Kroger puts ahead of anything else and that is the satisfaction the customer feels when they use the services and products provided to them. They believe that your feedback can help them understand what individual shops can do better and how the company as a whole can be better. The great thing is that they actively give you reasons to take part and give them reviews. They do this by giving out coupons, gift cards, sweep stakes, and some feedback points to spend.